Waseem Ullah —Waseem Ullah —
Waseem Ullah, performance marketing consultant in Dubai

Ads, websites and AI that turn
clicks into customers.

Performance marketerDubai · UAE, UK & USA clients

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About

I help businesses in Dubai and beyond get more leads and sales from their marketing. I plan the strategy, run the campaigns on Meta, Google, LinkedIn and TikTok, build the websites they land on, and set up AI agents that reply to leads while you sleep.

Waseem Ullah sitting, looking to the side
  • Data first, not guesswork
  • Full transparency on every dirham spent
  • Fast execution without cutting corners
  • Built for long-term growth
Services

What I do
for your brand

Five services that work together: ads bring the traffic, the website converts it, and automation follows up.

All service details
Discuss your project

Performance Marketing

Meta, Google, LinkedIn and TikTok campaigns built around leads, sales and ROAS, with tracking set up properly so every result traces back to spend.

Meta AdsGoogle AdsTikTok AdsLinkedIn AdsConversion tracking
Case study · UK vehicle rental
Ad spend£229K
Revenue generated£1.15M
5.0×return on ad spend
(£1.15M ÷ £229K)

Websites & Landing Pages

Fast, responsive WordPress sites designed to turn ad clicks into enquiries. SEO-ready and connected to your tracking from day one.

WordPressLanding pagesPage speedSEO-ready
Recent build · BalanceBrite, Dubai
BalanceBrite website on laptop and phone

AI Chatbots, Agents & Automation

WhatsApp and website assistants that answer questions, qualify leads and book calls, then hand them to your CRM.

WhatsApp botsLead qualificationBookingCRM workflows
How a lead is handled
  1. A customer messages on WhatsApp or your website
  2. The assistant answers common questions straight away
  3. It asks a few questions to qualify the lead
  4. Qualified leads book a call in your calendar
  5. Details are saved to your CRM for follow-up

Social Media Management

Content plans, creatives and community management that keep your brand active between campaigns.

Content calendarCreativesCommunity
What's included
  • A monthly content plan agreed with you
  • Post and reel creatives in your brand style
  • Replies to comments and messages
InstagramTikTokFacebookLinkedIn

Marketing Consultation

A clear growth plan: which channels to use, how much to spend, and what to fix in your funnel first.

Growth strategyFunnelsAccount audits
What to expect
First replyWithin 24 hours
Discovery callFree · 20 min
Itemised proposal2–3 days
Enough ad data to optimise4–6 weeks
PricingBased on scope
Results

Results from
client accounts

Numbers taken from the case studies in my portfolio.

£1.15M

Revenue generated for a wheelchair-accessible vehicle rental company

UK · Google & Meta
AED1.96M

Gross sales for a women's clothing brand

UAE · Performance ads
11.5K

Leads generated at £19.89 cost per lead

UK · Lead gen
9.5K

Online orders for the same fashion brand

UAE · E-commerce
Selected work

Recent projects

ClientWhat I didWhere
    Process

    How we
    work together

    Four steps from first call to steady growth. You see the numbers at every stage.

    01

    Discovery

    I learn your business, audience, goals and what's holding growth back.

    Free 20-minute call
    02

    Strategy

    A growth plan built around your priorities: channels, budget and targets.

    Proposal in 2–3 days
    03

    Execute

    Ads, website, content and AI automation go live and start collecting data.

    Launch
    04

    Optimize

    I track performance, scale what works, cut what doesn't, and look for new openings.

    Ongoing

    Industries I've worked in

    Tax & AccountingHealthcare BillingFashion E-commerce
    Tax & AccountingHealthcare BillingFashion E-commerce
    Events & AdventureAccessible TransportCorporate Services
    Events & AdventureAccessible TransportCorporate Services
    FAQ

    Questions clients ask

    Something else on your mind? Message me on WhatsApp and I'll reply within 24 hours.

    Do you work on monthly retainers or one-time projects?
    Both. Ads and social media usually run on a monthly retainer. Websites and strategy work can be one-time projects.
    How long until I see results?
    Websites go live within a few weeks. Paid ads need about 4–6 weeks of data before they can be properly optimised.
    How much does it cost?
    It depends on scope. After a free discovery call you get an itemised proposal. There are no fixed packages.
    Do you only work with businesses in Dubai?
    Most clients are in Dubai and the UAE, but I also work with businesses in the US and UK.
    What happens after I reach out?
    You get a reply within 24 hours, then a free 20-minute call. If we're a good fit, you'll have a proposal within 2–3 days.